
Rudolf Schnettler
Managing Director
With over 25 years of market experience, Rudolf has developed innovative reusable cup systems. His passion for change and pioneering thinking lead to tailor-made paths towards greater sustainability.
Passionate about sustainability and events for over 25 years.
CupCycle stands for sustainable event management. We are your reliable partner for eco-friendly cup solutions at large events. In 2024, we accompanied major European tours, were present at large events, cleaned millions of cups and created 12 new jobs.

25+
Years of experience
2M+
Cups in use
500+
Events per year
50+
Team members
The people behind CupCycle.

Managing Director
With over 25 years of market experience, Rudolf has developed innovative reusable cup systems. His passion for change and pioneering thinking lead to tailor-made paths towards greater sustainability.

Head of Sales
Tobias solves your single-use problem – with years of experience, passion and an international network. He finds the right cup for every requirement and the right solution for every short-notice challenge.

Head of Merchandising & Licensing
Carsten brings brands to life on cups. His understanding of layout and motifs ensures your branding stays at the pulse of fans – from single events to season-long and continental tours.

Head of Operations
Nusret ensures smooth operations behind the scenes and oversees the highest hygiene standards. The cheerful all-rounder – from delivery to billing.

Head of Logistics
Kosta ensures your cups arrive at the right place at the right time. He orchestrates the Europe-wide transport of millions of cups with a minimal CO2 footprint.

Back Office
Anika is available for your questions at any time and ensures smooth operations behind the scenes – including answers on all accounting matters.

Sustainability is not a trend for us — it is the reason we get up every morning.
— Rudolf Schnettler, Managing Director