CUPCYCLE

About us

Passionate about sustainability and events for over 25 years.

Our mission

CupCycle stands for sustainable event management. We are your reliable partner for eco-friendly cup solutions at large events. In 2024, we accompanied major European tours, were present at large events, cleaned millions of cups and created 12 new jobs.

CupCycle fleet

CupCycle in numbers

25+

Years of experience

2M+

Cups in use

500+

Events per year

50+

Team members

Our team

The people behind CupCycle.

Rudolf Schnettler

Rudolf Schnettler

Managing Director

With over 25 years of market experience, Rudolf has developed innovative reusable cup systems. His passion for change and pioneering thinking lead to tailor-made paths towards greater sustainability.

Tobias Niessing

Tobias Niessing

Head of Sales

Tobias solves your single-use problem – with years of experience, passion and an international network. He finds the right cup for every requirement and the right solution for every short-notice challenge.

Carsten Herold

Carsten Herold

Head of Merchandising & Licensing

Carsten brings brands to life on cups. His understanding of layout and motifs ensures your branding stays at the pulse of fans – from single events to season-long and continental tours.

Nusret Hamulic

Nusret Hamulic

Head of Operations

Nusret ensures smooth operations behind the scenes and oversees the highest hygiene standards. The cheerful all-rounder – from delivery to billing.

Kosta Tsogas

Kosta Tsogas

Head of Logistics

Kosta ensures your cups arrive at the right place at the right time. He orchestrates the Europe-wide transport of millions of cups with a minimal CO2 footprint.

Anika Maassen

Anika Maassen

Back Office

Anika is available for your questions at any time and ensures smooth operations behind the scenes – including answers on all accounting matters.

CupCycle at events

Sustainability is not a trend for us — it is the reason we get up every morning.

— Rudolf Schnettler, Managing Director